Crisis-proofing your businesses: tech CFOs rise to the challenge

January 12, 2021

Innovate to stay relevant. In technology and growth business, you know this, but the past year has brought it even more abruptly and starkly into focus. Rapid innovation is required not just in product and technology but in how a business can shift, pivot and change market strategy and internal decision making.

So how have businesses risen to recent challenges? How have CFOs and CEOs been dealing with the crisis when it comes to funding and strategy?

Bailey Fisher and Cooper Parry have a shared commitment to supporting high growth technology businesses, and we’ve been talking to CFOs and CEOs across the sector about how they’ve been adapting, pivoting and innovating their way through the crisis.

Some sectors are faring better than others and opinion is divided over when (if?) we’ll see a return to normal trading, but whether B2B or B2C, the outlook amongst those we spoke to remains positive overall. And some common themes have emerged amongst those businesses that are proving to be crisis-resistant.

  • Agility and adaptability
  • Rapid evolution to being a ‘must-have’
  • Investment in team and internal collaboration
  • Emotional intelligence
  • Cash really is king






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